Through integrated publicity and marketing campaigns, Smith Publicity connect authors and experts with the audiences that matter most.
Our clients are leaders, entrepreneurs, academics, and subject-matter experts who use their nonfiction books as a catalyst to grow their influence, strengthen their thought leadership, and advance their work.
We partner at pivotal moments — book launches, platform expansion, and career inflection points — to drive immediate traction and lasting momentum.
Our approach connects your book, your voice, and the audiences you want to reach through an integrated strategy that brings together platform positioning, strategic network outreach, media visibility, and ongoing thought leadership.
The goal is not just attention, but recognition that builds credibility, trust, and long-term opportunity.
We work across nonfiction, focusing on authors who have particular expertise in three main areas:
Our services combine strategic publicity and expert positioning to build credibility, expand your reach, and sustain momentum well beyond launch.
We build customized campaigns using the following four services:
From national outlets to targeted niche coverage, we lead strategy, outreach, and placements across digital, print, broadcast, and podcasts, connecting your message with the audiences who matter most.
Through interviews, contributed articles, expert commentary, and strategic outreach, we elevate your voice and position you within the conversations shaping your industry.
From messaging refinement to platform audits and network engagement strategies, we ensure your brand is clear, consistent, and built to support both your book launch and long-term goals.
We position you for conferences, associations, and corporate audiences, turning visibility into speaking opportunities that strengthen your authority and extend your impact.
Our team combines decades of institutional knowledge and media relationships to drive collaborative campaigns for each one of our clients.
What sets our team apart isn’t just experience or longevity — it’s the culture behind the work. We’re a team that genuinely cares about the authors we serve.
Business, Entrepreneurship & Innovation
“Working with the team at Smith Publicity was the best decision I made for my book.”
Thinkers50 Best New Management Book of 2025, Next Big Idea Club Must Read, Porchlight Business Bestseller, Financial Times Readers’ Choice, BBC, CNBC, CBS News, Fast Company, HBR IdeaCast
Leadership, Management & Workplace Culture
“I think this may have gotten more attention than anything I’ve done.”
BBC, HBR and HBR IdeaCast, Fast Company, Entrepreneur, Wake Up Call with Katie Couric, Wall Street Journal, Bloomberg, CNBC
Career & Personal Development
“The Smith team has strong relationships in the world of media and great expertise.”
CNBC, Forbes, Fast Company, Business Insider, The Next Big Idea Club, Big Think, Good Day New York, Before Breakfast Podcast, Work with Erika Ayers Badan Podcast, The WorkWell Podcast, The Strategy Skills Podcast, Everyday MBA Podcast, The Hard Skills Podcast
Public Affairs, Policy, & Social Impact
“Smith thinks deeply about the author’s platform and what’s important to them. That credibility translates directly into impact.”
Bloomberg, TIME, Reuters, PBS NewsHour, USA Today, Business Insider, Politico, Associated Press, Newsweek, CNBC, ABC New York, Los Angeles Times, Chicago Tribune, The Hill, People, AARP, Men's Health, Food & Wine, EatingWell, Parade, The Independent, U.S. News & World Report, The Cut, LiveNOW from Fox, Business Insider
