About Us

Sandra (Sandy) Poirier Smith is CEO of Smith Publicity, where she leads the agency’s strategic vision and partners with nonfiction authors, experts, academics, executives, and thought leaders to transform books into long-term platforms for visibility, credibility, and influence.

Since joining Smith Publicity in 2005, Sandy has helped shape the agency into one of the nation’s leading firms specializing in nonfiction book publicity and thought leadership. Smith Publicity has expanded beyond traditional book launches to help clients build enduring expert brands through media, speaking, and strategic positioning.

Smith Publicity clients have appeared in leading outlets including The New York Times, Harvard Business Review, The Atlantic, Forbes, Fast Company, Entrepreneur, Inc., Good Morning America, TODAY, NPR, BCC and top podcasts including The Tim Ferriss Show and 10% Happier.

Sandy is a sought-after speaker on book publicity, thought leadership, author branding, and the evolving role of nonfiction books in building professional authority. She is deeply engaged in the publishing, media, and speaking communities, continually investing in innovation and new strategies that help authors and experts expand their impact.

While strategy drives her work, people are what inspire it. Sandy’s favorite part is talking with an author, understanding the experiences and passion behind their work, and helping transform that expertise into a platform that informs, inspires, and creates lasting impact.

Originally from the Boston area, Sandy lives in Bucks County, Pennsylvania, with her husband, family, and more chickens than she can count.

As President and Partner of Smith Publicity, Marissa Eigenbrood helps shape the agency’s strategic direction while leading its continued evolution at the intersection of nonfiction publishing, thought leadership, and media. She partners with authors, executives, academics, entrepreneurs, keynote speakers, and industry experts to transform books into platforms that create lasting visibility, credibility, and opportunity.

Marissa began her career at Smith Publicity shortly after graduating from Marist College and has grown through nearly every facet of the business, from leading publicity campaigns to business development and executive leadership. That experience gives her a uniquely holistic perspective on how authors can leverage books as catalysts for larger conversations, stronger brands, and long-term professional influence.

Throughout her career, Marissa has helped redefine Smith Publicity’s approach to nonfiction publicity, championing strategies that look beyond traditional book launches to the broader ecosystems that support an author’s success. Her work focuses on connecting media relations with thought leadership, speaking, digital presence, strategic partnerships, and long-term platform development, ensuring every campaign contributes to something far greater than a publication date.

Widely recognized for her strategic thinking and educational content on LinkedIn, Marissa is a trusted voice on the future of book publicity, author branding, and thought leadership. She is passionate about helping authors and experts identify what they want to become known for, and then building integrated visibility strategies that position their ideas for enduring relevance and impact.

A natural connector and collaborative leader, Marissa enjoys bringing together authors, industry partners, and media to create opportunities that continue long after a campaign ends. She believes the most successful nonfiction books don’t simply launch—they become the foundation for bigger conversations, stronger platforms, and lasting influence.

Marissa lives in New Jersey with her husband, two young children, and cats. She is a diehard Philadelphia sports fan (Go Birds!) and a lover of all things Bravo, and her favorite books are currently those she reads to her children before bed.

Corinne Moulder is Vice President of Business Development at Smith Publicity, where she develops strategies that help authors and thought leaders build visibility across increasingly dynamic media and publishing landscapes.

Corinne balances the fast pace of both industries with an eye toward long-term brand building, helping shape holistic campaigns that extend well beyond a book’s publication date. She works with authors and publishers across major publishing imprints, dynamic small presses, and hybrid publishing models.

Corinne aligns most closely with personal and professional development, lifestyle, health and wellness, mental health, and business subjects, and is passionate about helping experts share messages that improve people’s everyday lives.

With nearly two decades in book publicity, Corinne shares her industry insight through speaking engagements at national trade events, writers’ conferences, and publishing industry forums. She turns launch plan gaps into opportunities, identifying service needs far beyond PR and marketing through conversations with clients and industry partners, to continually shape and strengthen service offerings that reinforce Smith’s integrated approach to sustainable thought-leadership and author brand positioning.

Corinne lives in New Jersey with her family, filling her free time with reading, gardening, traveling, and gathering with friends.

Janet Shapiro (she/her) is Vice President of Publicity Services at Smith Publicity, where she leads client publicity strategy across all business, lifestyle, health/wellness and other nonfiction categories.

With more than 25 years in the industry, Janet has built her reputation on strong client relationships, working closely with authors and experts to uncover their unique angle and shape a message that resonates with media. She enjoys building client teams and creating a collaborative, transparent and open working environment where that work can happen.

Janet’s clients have earned placements with outlets including MSNBC, CNN, CNBC, FOX National, TODAY, GMA,TIME, Bloomberg TV, Bloomberg Radio, Exchange News, LA Times print, digital and online, Reuters, USA Today, US News & World Report, Newsweek, Washington Post, New York Times, Wall Street Journal, Globe and Mail, The Atlantic, Black Enterprise, TechCrunch, Forbes, Fortune, Fast Company, Business Insider, Entrepreneur, Associated Press,Parade, Chicago Tribune, Oprah Daily, Elle, People, Vogue, Real Simple, Women’s Day, Women’s Health, Good Housekeeping, Psychology Today, Architectural Digest, MindBodyGreen, and Huffington Post.

Janet is a SHRM Top 50 Leader, has been named in six book dedications by grateful clients, and speaks at industry events on book PR and marketing. She holds a BS in Business and Psychology and a BA in French from Albright College, along with SHRM certifications from Villanova University.

When she isn’t working with clients and her team, Janet can be found on a walk or run, in a high-intensity interval training class, yoga, gardening, cooking, or entertaining/loving her growing family of six in her home in Yardley, PA.