Business, Leadership, Future of Work & Career Development
For business authors, the right visibility does more than sell books. It builds professional authority that creates real, lasting opportunity.
Smith Publicity understands this space deeply. Every campaign we build here is designed for both the launch moment and the long-term positioning that follows, whether your goals include speaking engagements, consulting relationships, industry recognition, or all of the above.
For the thinkers shaping how business works
Business, leadership, and career nonfiction is where we have some of our deepest roots, and where the connection between the right media placement and real professional opportunity is most direct.
We help clients translate complex, experience-driven ideas into clear, credible media narratives, reaching national business media, influential trade outlets, podcasts, and professional platforms where the right audiences are already paying attention.
Who We Work With
Founders, executives, academics, consultants, and advisors whose ideas shape how businesses are built, how organizations are led, and how professionals grow and adapt over time. Our clients bring deep experience, original thinking, and perspectives that can move their industries forward. We help them take that expertise beyond their existing circles, reaching the audiences and decision-makers who can turn strong ideas into meaningful opportunities.
What They Write About
- Entrepreneurship, innovation, technology, AI, or business growth
- Corporate strategy, operations, or how markets and organizations function
- Leadership, management, and organizational culture
- Team dynamics, accountability, and employee engagement
- Career growth, professional reinvention, or personal branding
- Workplace performance, productivity, resilience, and how work connects to purpose and fulfillment
Where They’re Featured
- Commentary on business trends, leadership challenges, and the evolving workplace
- Interviews that translate frameworks and research into practical insight
- Bylines and contributed articles that build ongoing authority in business and professional media
- Features that position authors as trusted guides for decision-makers and professionals
How we amplify authors in this space
Depending on your goals, our work may combine several strategies designed to grow visibility, credibility, and opportunity.
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Book Publicity & Media Relations
Business books succeed when they reach the people who need them most. We build campaigns that put your work in front of decision-makers, industry peers, and professional audiences — through national outlets, trade publications, and podcasts where business conversations already live.
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Thought Leadership & Expert Positioning
In business, credibility is currency. We establish you as a trusted, go-to source for commentary on the trends and conversations shaping your industry — keeping your ideas visible and relevant long after your book launches.
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Author Platform & Brand Strategy
For business authors, a strong platform isn’t optional — it’s the foundation everything else builds on. We clarify your message, sharpen your positioning, and ensure your digital presence reflects the authority you’ve earned and the expertise you bring.
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Speaking Engagement Support
Business audiences are speaking audiences. We connect your media visibility to conference stages, corporate events, and association platforms — turning coverage into demand and demand into opportunity.
What Our Clients Say
Real results from real partnerships.
International leadership speaker and author of Quick Confidence and Quick Leadership
“The team at Smith Publicity did an excellent job promoting my books.”
“They came up with creative angles, pitched and secured high profile media like Fast Company, Today, Marie Claire and more, and were energetic and fun to work with. I looked forward to our calls and enjoyed the team I worked with immensely.”
Featured in:
Marie Claire, Fast Company, TODAY, The Boston Globe, Yahoo, MSN, Shelf Awareness, Forbes, NBC.com, PureWow, Small Business Digest, Healthcare Business Today
Award winning CEO and author of Moving to Outcomes: Why Partnerships Are the Future of Marketing, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, and many more.
“Smith Publicity was a great partner for my book launches.”
“The team is professional, organized, and efficient, operating with a laser focus on securing impactful media coverage for clients. I appreciated the transparency, frequent communication, and expertise they displayed, qualities essential to an author hiring a publicity firm. I recommend them highly.”
Featured in:
New York Times, Forbes, Good Morning Washington, Grit Daily, Chief Executive, CEO World, Fast Company, Thrive Global, SHRM, Knowledge@Wharton podcast
Global executive advisor and author of Leadership Anatomy in Motion: Empowering You to Lead Through Technology and People
“Over one billion in earned media reach in just six months.”
“Smith Publicity made it feel like I had a world-class team behind me from day one.
They didn’t just understand what my first book brought to the market — they understood what I was trying to impact. Smith Publicity balanced the high demands and basic upskilling brilliantly, and they matched my ideas to the right outlets at the right moments.
The results speak for themselves: over one billion in earned media reach in just six months. Countless podcasts, swift and timely commentary, but also top-notch channels such as Fortune, CNBC, and Fast Company. More than 40 placements across 35 outlets.
The collaboration and partnering has been phenomenal. The continuous feedback, the relationships they hold, and the genuine care they bring to each placement has made all the difference. I could not, and would not, have wanted to do this with anyone else.”
Featured in:
Quartz, Cutting Through, Reworked, European Business Review, The Business Strategist, Strategy and Leadership Podcast, Built In, CEOWORLD Magazine, Innovation Meets Leadership, Leadership on the Rocks, Chief Executive, Embracing Digital Transformation, Fortune, AOL,
“It has been such a pleasure working with Smith Publicity.”
“Your creativity, communication, and follow-through made the campaign strong and fun. It has been great seeing The Laughter Factor gaining visibility through smart media coverage. You made the process feel truly collaborative.
I would happily recommend Smith Publicity to other authors or experts who want a great PR partner.”
Adam Christing
Comedian and author of The Laughter Factor: The 5 Humor Tactics to Link, Lift, and Lead
“I have zero regrets about working with Smith Publicity.”
“From the first conversation, to every meeting I had with my publicist, to the huge number of podcasts that they booked me on – the entire experience was an A+.
It can be hard to find PR firms that put trust first, and really put the work in for you as an individual. Smith Publicity is that firm, hands down.
5 stars – would definitely recommend!”
Melissa Doman
Organizational Psychologist and author of Cornered Office: Why We Need To Talk About Leadership Mental Health
Michael Bungay Stanier
Coaching expert and author of The Advice Trap: Be Humble, Stay Curious & Change the Way You Lead Forever
Featured in:
New York Times, Forbes, Good Morning Washington, Grit Daily, Chief Executive, CEO World, Fast Company, Thrive Global, SHRM, Knowledge@Wharton podcast
“The entire Smith Team was incredible to work with!”
“As a first-time author, I needed help with the book launch, and I’m so glad I was referred to them by a trusted friend! They are collaborative and easy to work with, and they were part of what I called my “dream team” that led to What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career becoming a bestseller!
If you want a personal touch, I would highly recommend Smith Publicity!”
Mary Olson-Menzel
Workplace success expert and author of What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career
“Smith Publicity exceeded my high expectations.”
“Smith Publicity exceeded my high expectations, generating affiliate TV coverage in the top three US media markets as well as People magazine, Forbes, Fast Company, Investor’s Business Daily and more. This has led to book sales, corporations and organizations proactively reaching out to me for speaking opportunities and has given me credibility as a thought leader in my field.
The People magazine piece was a personal story central to my approach featured in my book. It was heartwarming to receive so much positive praise from my family there, and it’s the most meaningful media hit that I will ever have.
I have already started referring Smith Publicity’s services and cannot recommend them enough.”
Monique Kelley
Boston University’s College of Communication professor and author of Redefining Networking: How to Lead with Your Unique Value
Jen Fisher
One of the world’s first Chief Wellbeing Officers and author of Hope Is the Strategy: The Underrated Skill That Transforms Work, Leadership, and Wellbeing
Featured in:
Newsweek, Business Insider, Inc., Thrive Global, Directors & Boards Magazine, SmartBrief, Chief Talent Officer, HR Magazine, Work Design Magazine, LeadershipNow, Leveraging Thought Leadership, SiriusXM’s Wharton Business Daily, FOX 23 Tulsa – On Her Mind, and more.
“I would hire them again!”
“Smith Publicity was recommended highly to me by a respected author. They lived up to their recommendation. I wanted partners and they were indeed partners. Smith Publicity worked hard for me and supported and augmented my ideas and brought their own.”
Shellye Archambeau
Ranked one of the “100 Most Influential Business Leaders in America” and author of Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms
“I would hire them again!”
“Smith Publicity was recommended highly to me by a respected author. They lived up to their recommendation. I wanted partners and they were indeed partners. Smith Publicity worked hard for me and supported and augmented my ideas and brought their own.”
Shellye Archambeau
Ranked one of the “100 Most Influential Business Leaders in America” and author of Unapologetically Ambitious: Take Risks, Break Barriers, and Create Success on Your Own Terms