Articles
7 Book Publicity Trends for 2026: Strategies for Authors and Experts to Reach the Right Media
As we wrap another high-energy year in book publicity, one thing is clear: 2025 reshaped how nonfiction, business, lifestyle, and...
Clients, Women Leaders, & Big Ideas: Thinkers50 London 2025
Marissa Eigenbrood and Sandy Smith attended the Thinkers50 London Summit & Awards Gala 2025 again this past November. Thinkers50 is...
How BISAC Codes Increase Your Book’s Visibility
By Astra Crompton, FriesenPress Metadata is a series of keywords and codes embedded in an online listing that allows search...
The Growing Importance of Podcast Interviews: The Biggest Mistakes Authors Make—And How to Fix Them
Fall is one of the busiest seasons for authors—and for good reason. It’s prime time for book launches and media...
8 Tips for Self-Narrating a Great Audiobook
June is audiobook awareness month. Our friends at Friesen Press share insider tips to help authors create the best version...
Mobilize Your Network When Launching a Book: Clarify the Ask
Launching a book is an exciting milestone, and mobilizing your network effectively can make all the difference—especially if book sales...
5 Smith Myths: Podcast Interviews for Authors, Experts, and Thought Leaders
Podcasts have emerged as one of the most effective ways for authors, experts, and thought leaders to share their ideas...
Smith Myths: 5 Reasons Why Your Book is Not Your ONLY Focus
For thought leaders and non-fiction authors, a book can be a powerful tool—but it’s far more than just a product...
The Insider’s Guide to Winning Non-Fiction Book Proposals: What Publishers Need to Say Yes
Mistakes Authors Make, What Successful Authors Do and a Peek Behind the Scenes of How Publishers Choose Authors Sandy Poirier...
Fresh Start Strategies for Authors in the New Year
5 Fresh Start Strategies for Authors: Amplify Your Book in the New Year What can authors do to keep their...