The Smith Publicity Blog

Smith Publicity client Selena Rezvani on the TODAY Show.

by Sandy Poirier Smith, CEO, Smith Publicity

You’ve been featured in a major media outlet. Congratulations! What’s next?

Book publicity results give authors and experts boosts in visibility for their ideas, book and brand. Experienced authors use their media placements in their book marketing initiatives in order to continue building their credibility and overall thought leadership to attract new audiences and business opportunities.

Here are six strategies for authors and experts to make the most of your media placements.

1. Add media coverage (and logos) to all your platforms.

Website • Speaker Profile • Bio • Amazon’s “about the author” section • Social Media descriptions • Newsletter  “As seen in” descriptions are powerful credentials adding social proof of your ideas, book, and expert brand. In publicity, we often use past media placements in our pitching.

2. Repurpose media placements.

Share media links on your social platforms, thank and tag media contacts and outlets. This builds goodwill with the media, and gives your audiences a chance to learn more about your expertise. Plus it gives you great content to share on social platforms or in newsletters.

3. Re-share again and again. Make your investment in publicity last for years.

You’ll see savvy authors resharing media placements more than once! Build a strategy to regularly re-share your articles, podcast episodes, book round-ups, guest essays, etc. This is powerful when the topic covered is trending in the news or matches a seasonal/awareness month tie in.

4. Boost your speaker profile.

Seasoned expert and authors add media coverage to their speaker bios and share new placements with their speaker bureau teams. This helps to showcase to the speaking communities your credibility.

5. Round out your book proposal.

Many of our clients use past media coverage in their bios and overall author profile to attract new literary agents and publishers.

6. Networking with media for a long term relationship.

When talking with the media, we encourage clients to be of service to them. Ask if there are experts/resources in your network they’d like an introduction to. Ask if there are people in their network–especially podcast hosts–who would find value in a conversation with you. Seasoned experts build authentic, long term relationships with media as this sets the stage for future opportunities.

At Smith Publicity, we partner with experts and authors to help them share their ideas with the world.  To talk with us to explore what media can do for you, email us at: Info@SmithPublicity.com